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Honda
Cog content on Honda website
Civic 'Choir' on Honda website
New Honda website - a first for car websites
Cog content on Honda website
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I was in the core marketing team during Honda's famous advertising period when award winning ads such as 'Cog' played out. I ran the website and digital communications at a time where these platforms were being adopted by consumers faster than media planners were predicting. It was a pre-YouTube / social media era so I used Honda's own platforms to house and expand the campaigns.
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I promoted the website which housed additional content and gained millions of views and visits. This led onto lead enquiries and healthy growth.
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